A hailstorm rolls through Central Arkansas, you file a claim, the adjuster comes out — and the letter says no. Or it says yes to a few shingles and no to the roof.
Search for what to do next and nearly every article gives the same advice: hire a public adjuster. In Arkansas, you can't. The state doesn't license public adjusters, and the Arkansas Insurance Department treats paid claim adjusting on a homeowner's behalf as the unauthorized practice of law. Anyone knocking on your door in Little Rock offering to "handle your claim for a percentage" is offering something they're not permitted to do here.
So here's what works instead, roughly in the order to try it.
Ask your insurer for the written denial, including the specific policy language it relies on. This matters more than it sounds, because denials fall into two very different buckets:
These need completely different responses. Many "denied" roofs in Little Rock are really the second kind, and the second kind is usually far more winnable.
You need evidence that answers the adjuster's report. A qualified roofer should document hail bruising with chalk-marked test squares, note impact marks on soft metals like vents and gutter aprons, photograph directional wind damage, and compare the findings against the storm date the insurer is using. Storm reports for that date — hail size and path data for Pulaski County — are public through the National Weather Service.
Also check how your policy pays on an older roof. Most Arkansas policies settle roof losses on an age-based payment schedule, so a low payout on a 15-year-old roof isn't always a denial — sometimes it's the schedule working exactly as written. Our guide to how roof insurance works in Arkansas explains where to find your percentage.
Here's the line to understand clearly in Arkansas. Your roofer can prepare a detailed line-item estimate, be there when the adjuster inspects, and submit a supplement for items missing from the insurer's scope — drip edge, ice and water shield, code-required decking, ventilation, steep-pitch or multi-story labor. Your roofer cannot negotiate the claim amount on your behalf. That's adjusting, and in Arkansas a contractor isn't permitted to do it.
One more Arkansas rule worth knowing: a contractor offering to "eat" or "waive" your deductible is proposing something Arkansas law prohibits, and it can put your claim — and you — at risk. Walk away from that offer. Our guide to spotting roofing scams after a hail storm covers the other warning signs.
A well-documented supplement resolves a lot of underpaid claims without anything more formal.
Look in your policy for a section titled "Appraisal." Most homeowners policies have one, and most homeowners never read it.
Appraisal works like this: you choose an appraiser, the insurer chooses one, and the two select a neutral umpire. Agreement between any two of the three sets the amount of loss. You typically pay your own appraiser and half the umpire's fee — your policy spells out the details.
How is the umpire found? You don't have to find one yourself. The two appraisers agree on the umpire, usually someone experienced in roof and storm claims, such as a veteran appraiser, retired adjuster, contractor, or engineer. If they can't agree within the time your policy allows (often 15 days), either side can ask a judge in the county where the home is located to appoint one.
The critical limitation: appraisal decides how much, not whether. If the insurer denied coverage outright — saying the damage isn't storm-related at all — appraisal generally can't fix that. It's the right tool for a $6,000 estimate against a $19,000 roof, not for a flat "this is wear and tear."
You usually start it with a written demand for appraisal that names your appraiser, sent the way your policy requires (certified mail is a safe choice).
If you're getting silence, shifting explanations, or an adjuster who won't return calls, file a consumer complaint with the Arkansas Insurance Department at insurance.arkansas.gov or call 1-800-852-5494. The Department can't order your insurer to pay a disputed claim, but a complaint requires a written response from the company and creates a regulatory record. Delay itself is a legitimate thing to complain about.
Two different clocks matter, and people mix them up:
Arkansas law can also add a penalty and attorney's fees when an insurer wrongly refuses to pay a covered claim. Before you decide what to do, you should have an attorney review it. Many Arkansas attorneys who handle property claims will review a significant denial, and if steps 3–5 haven't moved things, that conversation is worth having. (This article is general information, not legal advice.)
Denied doesn't mean finished. It usually means the file needs better evidence than the first inspection produced — and in Arkansas, it means taking a different route than the national advice suggests. Start with a thorough, independent inspection and a written damage report from a local roofer. For what to do in the first days after a storm, see our storm damage guide.
Tell us about the storm and the denial, and we'll connect you with a local roofing pro who can inspect the roof and put the damage in writing. Free to use, no obligation.
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